What is your story? Does your business have a story? What are the highlights? Can you tell your story on the elevator? In three sentences or less? What's your contribution to the world? Where's the heart of what you do? Who's the hero? Do you have a villain you need to keep out? Will your three lines leave your elevator buddies asking for more details? Is it time to identify your story?
"I like stories that leave you wanting more, leave you wondering, but don't tell everything."
-Viggo Mortensen-
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